This Privacy Policy describes how babyembassy.com (the "Site" or "we") collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as "Personal Information". See the list below for more information about what Personal Information we collect and why.

Device information

Examples of Personal Information collected:

• version of web browser
• IP address
• time zone
• cookie information
• what sites or products you view
• search terms
• how you interact with the Site

Purpose of collection: to load the Site properly and to perform analytics on Site usage so we can improve the Site.

Customer support information

Examples of Personal Information collected:

• emails
• comments, questions, and requests for customer support

Purpose of collection: to provide customer support.

Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example:

• We use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
• We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

• We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
• We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar tracking technologies (which you may consent to, depending on your location).

Using Personal Information for Other Purposes

From time to time, we may use your Personal Information for other purposes that are not mentioned here. If we are going to use your Personal Information for a materially different purpose than the purpose we collected it for, we will ask for your consent before doing so.

Retention

When you place an order through the Site, we will maintain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the 'Your rights' section below.

Automatic Decision-Making

If you are a resident of the EEA or UK, you have the right to object to processing of your Personal Information that is based solely on automated decision-making (without human involvement), including profiling, where the processing would produce a legal or similarly significant effect on you. Please note that we do not engage in fully automated decision-making that would produce a legal or similarly significant effect using customer data.

Cookies

A cookie is a small amount of information that's downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences. For example, cookies help us remember your items in your shopping cart. They also help us understand how customers use the Site, so we can make improvements.

The length of time that a cookie remains on your computer or mobile device depends on whether it is a "persistent" or "session" cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and thirteen months from the date they are downloaded, depending on how you configure your browser.

If you do not agree with our use of cookies, then you may not be able to access or use certain features of the Site. If you wish to remove or restrict cookies, you can learn how here: https://help.shopify.com/en/manual/online-store/web-browser-cookies

Do Not Track

Please note that because there is no industry standard understanding of how to recognize or honor Do Not Track signals, we do not alter our data collection and usage practices when we detect a Do Not Track signal from your browser.

Your rights

If you are a resident of the EEA or UK, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below.

Your Personal Information will be initially processed in Ireland and then will be transferred outside of the EEA or UK for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, please visit the Shopify Privacy Shield page (https://www.shopify.com/privacy-shield) applicable to Shopify Inc. and Shopify International Limited.

When you consent to sharing of your Personal Information with marketing partners to deliver targeted advertising, you can withdraw this consent at any time. Please contact us using the contact information below.

Complaints

If you are a resident of the EEA or UK and wish to raise a concern about our use of your information (and without prejudice to any other rights you may have), you have the right to do so with your local data protection authority. You can contact the Federal Trade Commission (FTC) at https://www.ftc.gov/complaint or through their official website.

Contact us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at babyembassy.shop@gmail.com or by mail using the details provided below:

Baby Embassy
United States